You Do Not Need Another Motivational Chat.
You Need Someone To Find The Pattern Running You.
If alcohol, food, sugar, stress, rage, avoidance, doom-scrolling, poor sleep or emotional chaos keep pulling you back into the same loop, the behaviour is probably not the real problem. It is the output. This is where we look underneath it.
Most People Try To Fix The Visible Behaviour
They try to stop drinking. They try to stop eating rubbish. They try to force better sleep. They try to be calmer. They try to have more discipline. They try to become the sort of person who wakes up with meal prep containers, perfect boundaries and a fucking gratitude journal.
Then real life hits.
Stress. Pain. Boredom. Loneliness. Work pressure. Family pressure. Grief. Hormones. Poor sleep. Old habits. A nervous system that has been under load for years.
And Bob turns up with his little courtroom speech.
You deserve this. You will start again Monday. It is not that bad. You have had a hard day. One will not hurt.
That is where most people lose. Not at the glass. Not at the fridge. Not at the phone. They lose earlier, when the system is already loaded and the PR Firm in their head starts building a case for the old behaviour.
This Is Not Vague Life Coaching
In a reset session, we look at what is happening in your real life, not the polished version you tell people when you do not want to worry them.
We look at the mechanism underneath the behaviour. What loads the system? What state are you in before the loop starts? What is your sleep doing? What is your food doing? What is pain doing? What is stress doing? What is your internal voice defending?
Because once you can see the mechanism, you stop treating the symptom like the whole problem.
- The pattern that keeps repeating even when you swear you are done with it
- The system load underneath alcohol, food, anger, sugar, scrolling or avoidance
- The point where Bob starts selling you the old behaviour
- The PR Firm story that makes the excuse sound reasonable
- The practical interruption that gives you a different next move
You Are Not Buying 40 Minutes
You are buying a proper pattern interruption.
You are buying the moment someone says, “That is not the problem. That is the symptom.”
You are buying a clear read on what is actually driving the behaviour, so you can stop looping through shame, overthinking and starting again Monday.
- People done calling their life normal
- People sick of being run by booze, food, sugar, stress or emotional chaos
- People who look fine from the outside but know they are not fine
- People who have tried willpower and watched it collapse under real life
- People in midlife who can feel the cost now
- People who want straight talking, not performance and platitudes
- People ready to stop lying to themselves and start doing the work
I am a British Army veteran with three prolapsed discs and chronic pain I have managed for decades. I am a qualified chef who understands food and metabolism from the inside out. I am an NLP Master Practitioner, Reiki Master, cold water swimmer, published author, and the bloke who drank from the age of 11 to 57 and got sober without rehab, without labels, and without anyone’s permission.
I do not coach from theory. I coach from lived experience, pattern recognition and practical tools that work in real life, not in a polished wellness fantasy.
No jargon. No fake positivity. No frameworks that need a manual before you can use them. Just an honest conversation that moves something.
How You Explain This To Someone Else
If someone asks why you are booking this, here is the honest answer.
What People Say
All reviews from Google. Real people. No editing. The theme is clear: no shame, no labels, no fluffy performance. Just mechanics, honesty and practical change.
A practical and realistic guidance which cuts directly through the bullshit, including your own bullshit.
The mechanics of addiction, not guilt or shame, making you feel you can do it too.
Understanding Bob, the PR Firm and how to rewire my brain has kept me alcohol free. Highly recommend.
I decided to follow his advice on cutting out seed oils and joint pains have vanished.
Ian is a real person with real talk. His in-your-face style feels like a best friend and never leaves you wanting.
Ian has a remarkable way of delivering no-nonsense recovery insights that encompass the whole person.
His raw, honest no BS approach is working for me. He strips away the fantasy and delivers reality.
No shame, no blame, no labels. Just solid instructions on how to.
Ian manages to get to the root of issues with alcohol-free living which I’ve not found anywhere else.
Ian helped me get back to cooking from basics, and made me reconsider how sugar was ruling me.
Ian’s truth mixed with comedy has been delightfully useful during a time that is not so delightful.
Does what he says on the tin.
Ready to stop calling it normal? Bring the mess. Bring the pattern. Bring the thing you keep doing even though you know it is costing you. We will look at it properly.
See Sessions BelowBook a Session
Choose the option that fits where you are right now. No pressure, no obligation, just the right next step.
Distance Reiki Session
A calm, non-invasive session to help your system downshift. Ideal for stress, burnout, emotional overload, and recovery support.
- Distance session (remote)
- Receive in your own space
- No belief required
- Not medical treatment or crisis support
In-person Reiki is only available if you are local to South Wales.
3-Session Reset Package
A structured deep-dive to fully stabilise your system, clear the fog, and build a sustainable maintenance plan.
- 3 x Focused sessions
- £195 (Save £30)
- Continuous email support
- Long-term integration strategy
Perfect for those committed to making lasting changes.
1:1 Reset Session (40 minutes)
A focused, practical session to stabilise the system and map the next steps. For people ready to do the work.
- 40 minutes
- £75
- Clear plan and next steps
- Prep info sent after booking
Focused, one-to-one support to help you move forward.