Media & Partnership Kit — Ian Callaghan
Media & Partnership Kit — 2026

Ian
Callaghan

Systems Engineering for the Human Body. The proof of concept nobody expected. 58 years old, 45 years of drinking, 5 stone lost, pre-diabetes reversed, and 58 million Facebook views built in under four months.

Army Veteran Qualified Chef NLP Master Practitioner Technical Architect CCNA / MCSE LADbible Featured
Partnership Enquiry → Read the Case Study
Ian Callaghan — Army veteran, chef, NLP master practitioner and multi-discipline coach

Ian Callaghan · Goytre, Monmouthshire · River Usk

58M Facebook Views YTD 2026
58K Followers 400 to 60K in under 4 months
10K Group Members Sober Beyond Limits
82% Aged 35–64 Primary demographic
99.4% YouTube Like Ratio 68,843 views / 90 days
The Case Study

58 years old. British Army veteran, 1st The Queen’s Dragoon Guards. 12 years served.

Qualified chef. NLP Master Practitioner. Reiki Master. CCNA/MCSE certified Technical Architect. 25 years in enterprise IT.

45 years of drinking. Pre-diabetes. Three herniated discs at L3, L4 and L5 from military service. Active court case against the MOD for tinnitus and hearing loss. Fighting PIP simultaneously.

17 months later —

5 stone lost. Pre-diabetes clinically reversed.

RMSSD of 210ms. HRV exceptional for any age.

58M Facebook views. 60K followers. Under 4 months.

Zero paid ads. Zero agency. Zero team.

This is not an optimisation story. This is a systems rebuild. With the data to prove it.

The Telemetry — Food vs HRV
Metric Day 2 — Clean food + river Day 3 — Takeaway + river
RMSSD — Autonomic health 210ms 97ms
SDNN — Stress resilience 267ms 118ms
PNN50 — Vagal tone 71% 40%

Same cold water exposure both days. Same man. The only variable was food. The HRV registered the difference overnight and showed up the next morning with the evidence.

YouTube — Last 90 Days
68,843
Total Views
2,000h
Watch Time
99.4%
Like Ratio
62.9%
Retention
5.38%
CTR
1,075
Subscribers
Breakout video: “What Really Happens When You Quit Drinking” — 16,557 views, 350 subscribers from a single upload.
Platform Builder
TikTok
25,000 followers built organically. Video hits 400K views. Comment surge triggers Layer 7 Application Filter — misclassifies human engagement velocity as network automation. Account banned.
Appeal
Formal technical diagnosis submitted as a CCNA/MCSE certified Technical Architect citing Engagement Velocity spikes, device telemetry correlation, and Layer 7 false positive. Manual server log audit requested. Ghosted.
Result
400 followers in January 2026. 60,000 by May. Under four months. Zero paid ads. Platform-agnostic audience building by someone who understands distribution at an architectural level, not just wears tech for show.
The Operating System
Eat
OMAD. Ancestral whole foods. Zero seed oils. Zero UPF. Animal fats, bone broth, fermented foods, resistant starch. Wrekin filtered water. A trained chef who knows exactly what’s in food and refuses to compromise.
Sleep
Sleep architecture rebuilt after 45 years of alcohol destroying restorative stages nightly. The HRV data shows the overnight impact of every variable — food, cold water, stress — in the morning readings.
Move
Exercise snacking throughout the day. River Usk year-round cold water immersion — lifelong, before it had a hashtag. Getting back into climbing with three herniated discs at L3, L4 and L5. Brecon Beacons on the doorstep.
Mind
NLP Master Practitioner. Reiki Master. EOM — Emotional Observation Method. Meditation. Breathwork. Visualisation. The inner saboteur (Bob) gets identified, named and neutralised. Daily. Without fail.
Audience Profile
82%
Aged 35–64. The demographic every health brand struggles to reach authentically.
46%
UK audience. With 15% US and growing international reach.
58M
Annual Facebook views. Organic. No ads. No agency.
High
Intent audience. Not optimising. Rebuilding. There is a significant difference.
What a Partnership Actually Looks Like
Not a discount code.
A documented longitudinal case study with 60,000 people watching in real time. Every morning reading is a data point. Every product gets used, understood, and reported honestly to an audience that trusts the source.
Not a lifestyle shoot.
Real data. Real body. Real Welsh river. Content that lands because it cannot be faked, replicated, or AI-generated. The audience trusts it because they have watched it happen, in public, over months.
Not borrowed credibility.
A Technical Architect who understands your product at system level. A chef who understands nutrition at ingredient level. A veteran who understands pressure. One unrepeatable case study.

Let’s talk
about it.

If your brand belongs in this story, get in touch. Not a spray-and-pray pitch. A conversation about whether the fit is real and what the collaboration actually looks like.

Web iancallaghan.co.uk
Facebook 60,000 followers · 10,000 group members
YouTube @IanCallaghanCoach · 1,075 subscribers
Press LADbible featured
Books iancallaghan.co.uk/the-shop/
British Army Veteran · 12 Years Qualified Chef NLP Master Practitioner Reiki Master CCNA / MCSE Certified 25 Years Enterprise IT LADbible Featured Goytre · Monmouthshire · Wales