Rewire your mind, rebuild your life, without the bottle
I am Ian, ex army, ex heavy drinker, now the bloke who does not drink. I help midlife humans rebuild identity, health and headspace using simple tools that actually fit real life.
For the midlife grafter who is done feeling wired, tired and stuck
Your life looks fine on paper, but your head is a war zone. Sleep is trashed, drinking is not fun any more, and you are sick of quick fixes that never stick.
Rewire the mind
Neuroplasticity, nervous system work and simple daily practices that calm the noise instead of numbing it.
Reset the body
Eat, sleep and move in a way that fits your actual life, not some influencer fantasy.
Cold water and breath
Use your own physiology as your anchor, not another pint or scroll session.
No labels, no shame, no drama. Just tools that work, if you are ready to use them.
Start here: Rewire The Mind
Before coaching, courses or challenges, start with the manual that rewired my own head after four decades on the booze. Rewire The Mind is a straight talking PDF guide that shows you how to change your identity, not just your drinking habit.
It pulls together the stuff I actually used in real life, not theory, neuroplasticity, nervous system work, cold water and simple daily rules that stop you living on autopilot.
Get instant access to Rewire The Mind
Your reset is built, not bought
I use art, cold water, photography and simple practice to reset my own life after four decades drinking. This is the same work I bring into coaching.
Real life, not stock photos
Everything you see here is my own work: photography, art and food. The point is simple, your reset has to be real, grounded and lived.
Playing with fire, not booze
Long exposure steel wool, proof you can still chase intensity without wrecking your nervous system.
Art as nervous system therapy
Acrylic pour on mannequins, born out of lockdown and mental health, now part of the work I do.
Mornings without hangovers
The kind of sunrise you actually see when you are not wrecked from the night before.
Food that loves you back
Proper food, good fats and protein, not beige freezer shite washed down with lager.
Ways you can work with me
Whether you are sober curious, already alcohol free, or just know life cannot carry on like this, there is a way to plug in that fits your level.
Rewire The Mind (digital manual)
Want to start quietly on your own? Grab the book I wrote after getting sober and rebuilding my life. It walks you through how to retrain your brain, calm your nervous system and stop living in survival mode.
Deep dive midlife reset
Private coaching for people who are done messing about. We map your nervous system, habits and beliefs, then rebuild them in a way that sticks.
Featured, followed and trusted
Featured on LADbible and followed by over 23.5k people on TikTok for my raw, no–bullshit take on midlife, mindset and life without the bottle.