Rewire Reset Rebuild

Midlife reset, no bullshit

Rewire your mind, rebuild your life, without the bottle

I am Ian, ex army, ex heavy drinker, now the bloke who does not drink. I help midlife humans rebuild identity, health and headspace using simple tools that actually fit real life.

For the midlife grafter who is done feeling wired, tired and stuck

Your life looks fine on paper, but your head is a war zone. Sleep is trashed, drinking is not fun any more, and you are sick of quick fixes that never stick.

Rewire the mind

Neuroplasticity, nervous system work and simple daily practices that calm the noise instead of numbing it.

Reset the body

Eat, sleep and move in a way that fits your actual life, not some influencer fantasy.

Cold water and breath

Use your own physiology as your anchor, not another pint or scroll session.

No labels, no shame, no drama. Just tools that work, if you are ready to use them.

Coastal sunset captured on drone by Ian

Your reset is built, not bought

I use art, cold water, photography and simple practice to reset my own life after four decades drinking. This is the same work I bring into coaching.

Real life, not stock photos

Everything you see here is my own work: photography, art and food. The point is simple, your reset has to be real, grounded and lived.

Steel wool long exposure at night by Ian

Playing with fire, not booze

Long exposure steel wool, proof you can still chase intensity without wrecking your nervous system.

Angel mannequin covered in acrylic pour art

Art as nervous system therapy

Acrylic pour on mannequins, born out of lockdown and mental health, now part of the work I do.

Misty sunrise over water

Mornings without hangovers

The kind of sunrise you actually see when you are not wrecked from the night before.

Plate of real food cooked by Ian

Food that loves you back

Proper food, good fats and protein, not beige freezer shite washed down with lager.

Ways you can work with me

Whether you are sober curious, already alcohol free, or just know life cannot carry on like this, there is a way to plug in that fits your level.

Coaching container with coastal sunset background
One to one

Deep dive midlife reset

Private coaching for people who are done messing about. We map your nervous system, habits and beliefs, then rebuild them in a way that sticks.



Featured, followed and trusted

Featured on LADbible and followed by over 23.5k people on TikTok for my raw, no–bullshit take on midlife, mindset and life without the bottle.